Tassel

Tassel is the technology behind graduation ceremonies, helping universities and colleges create seamless, joyful commencement experiences. Think about your own graduation—everything from name pronunciation to digital programs and live-streaming—we’ve been powering these moments for over 20 years. Our customers include some of the largest and most prestigious universities in the world, such as UC Berkeley, UCLA, University of Texas, Texas A&M, Stanford, Arizona State, USC, NYU, UPenn, and hundreds more.

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Tassel is a 100% remote company (long before COVID) and embraces a culture of transparency and innovation. We are looking for a data-driven, automation-obsessed GTM Engineer to help us optimize and scale our revenue operations. If you thrive on building systems, experimenting with AI-driven automation, and driving measurable growth, this role is for you.

_{Key Responsibilities:}

Systematize and Automate GTM Motions – Build repeatable, scalable workflows to streamline demand generation, outbound sales, and revenue operations.
Leverage AI and Automation Tools – Familiarity with sales and marketing automation tools like Clay, Smart Lead, Leadfeeder, Unify, Warmly, Amplemarket, Expandi and LinkedIn Sales Navigator.
Run Data-Driven GTM Experiments – Design, test, and refine strategies for customer acquisition, activation, and pipeline growth through rigorous experimentation.
Optimize Growth Funnels – Use data to improve ICP targeting, lead scoring, segmentation, and conversion processes.
Measure, Analyze, and Refine – Own reporting and insights across GTM performance, attribution models, and campaign ROI.
Collaborate Cross-Functionally – Work closely with sales, marketing, and product teams to ensure alignment and maximize pipeline efficiency.

_{What We Are Looking For:}

2+ years of experience in growth marketing, revenue operations, sales, business development, or a related technical role (consulting or founder experience is a plus).
A systems thinker with a structured, process-driven mindset and a passion for building repeatable GTM workflows.
Data-driven and growth-minded, skilled at analyzing data, running experiments, and iterating to improve pipeline efficiency.
Experience in B2B SaaS, edtech, fintech, or API-driven businesses with a focus on outbound, inbound, or PLG (product-led growth).
Familiar with modern GTM tools like Salesforce, HubSpot, Outreach, Clay, UnifyGTM, or similar growth automation platforms.
Tech-savvy with AI-first automation skills—you may not need to code, but you should be comfortable leveraging AI and automation to maximize output.
A strong communicator who can collaborate across teams and drive strategic initiatives forward.

To apply, please send your CV to careers@tassel.com.